Nintendo's intention with the Wii was to revolutionize the video game industry by changing the way games are played. The next challenge for Nintendo will be to build on its momentum by outdoing its own innovations.
Nintendo's president, Satoru Iwata, speaking at the at the E3 Media & Business Summit in July, said the company must "destroy the psychological barrier that separates veteran players from novice players."
In other words, Nintendo hopes to capitalize on its expanded market without alienating the core video game market.
Speaking at the same summit, Nintendo of America President Reggie Fils-Aime said that Nintendo is a "beacon for the entire video game industry," and that video games will soon "take their place alongside TV, movies and music as a staple of leisure entertainment."
Nintendo is hoping that its latest Wii accessory, the Wii Fit, will appeal to the "casual gamer."
Nintendo is marketing the Wii Fit as a product that makes exercise entertaining. It comes with a "balance board" device that players stand on to play exercise-themed games.
But Summa of the Global Gaming League thinks the Wii Fit will flop with devoted gamers. "Hardcore gamers would rather spend their money on a system that appeals to them, like the Xbox 360," he said.
Courtesy: www.money.cnn.com
